The merging of two of the transport industry’s biggest insurance underwriting businesses called for a futureproof re-brand of GT Insurance.
Industries
Financial Services
Services
Brand
Digital
Marketing
Results
One year in, GT has established a one-team culture and educated the market on its broader offering, underpinned by the specialist knowledge brokers trust. The year ahead will see a concerted focus one growing market share with the new offering.
Scope
Research and segmentation (in partnership with Antenna)
