Case Study

Insurance Advisernet

Brief Summary

Insurance Advisernet’s long-held promise of ‘Advice you can trust’ is backed by a proactive culture, with advisers anticipating what’s ahead and staying on the front-foot. The idea of Active Advice became the basis for a documentary-style content campaign featuring blind surfer, Matt Formston, who relies heavily on his team of advisers to succeed.

Industries

Financial Services

Services

Brand
Digital
Marketing

Results

  • 84% increase in site traffic over 3-month campaign period
  • 8 increase in new users to site
  • 53,000 page views of campaign landing page
  • 199% increase in paid Facebook impressions
  • 274,515 paid LinkedIn impressions

Scope

  • Creative strategy
  • Campaign concept development
  • Channel planning with media partner
  • Production – film and photography
  • Key messaging and campaign copy
  • Implementation across channels including: BVOD, YouTube, short-form video, programmatic display, paid social, Google ads, campaign landing pages, trade press
  • Ambassadorship negotiation