Case Study

Universal Candy

Brief Summary

As the business behind some of the candy aisle’s most loved novelty brands including Trolli, Zappo and Warheads, Universal Candy wanted 2024 to mark the beginning of their journey in becoming synonymous with the popular Halloween calendar event.

Industries

Financial Services
FMCG

Services

Digital
Marketing

Results

  • Earned media value (EMV): $1,000,353
  • Major increase across organic impressions, reach, interactions and views during campaign period
  • CPM $2.80 TikTok and $2.70 Instagram, far exceeding $5.00 and $4.00 CPM KPIs and previous 3 month’s CPMs.
  • 100% sharing of content by micro-influencers
  • Ben and Zara’s event posts reached 281,903 different accounts with 354,422 impressions, a total of 8,872 engagements and 8,828 interactions.

Scope

  • Campaign Naming and Concept
  • Activation Concepts
  • Event branding, signage and event naming
  • Event Production with partner (Wayward Fims)
  • Influencer engagement (PR pack unboxing) for social content (we.scout)
  • Community engagement and communications
  • Social media management